The B2B marketing library. Browse by what you need to do.
Three kinds of content, one library. Read the insights, ship the operating manuals, run the interactive tools. Free, ungated, and built for practitioners who need to move on Monday.
Three ways in. Pick the one that matches your moment.
Every piece in the library belongs to exactly one of these. The shape tells you what you'll get out of it: an argument, a sequence, or an answer.
Read.
Essays, field notes, case studies, infographics, the rewrite series, the glossary, and the manifesto. Long-form arguments, short observations, visual summaries — the layer of the hub that earns the right to make a claim.
Browse insights →Ship.
Step-by-step playbooks for B2B marketing motions — numbered steps, embedded visuals, completion checklists. The kind of instruction set you hand to a new hire on Monday or run through yourself when you need a repeatable process.
Browse operating manuals →Run.
Worksheets, diagnostics, checklists, calculators, quizzes, wizards, and visual frameworks — plus 30 fix-ready templates you can complete online or download. For the moments when you need a clear answer, not another article.
Run a tool →Thirteen topic clusters. Pick the one where you're stuck.
Each topic page collects everything in the library on that subject — insights, operating manuals, and interactive tools — so you can move from reading to shipping without hunting through the index.
Positioning Audit
How clearly your positioning lands — and where it leaks.
Browse →Message Consistency
Keeping the story the same across pages, decks, and sellers.
Browse →Competitor Monitoring
The signals worth watching — and the noise to ignore.
Browse →Battle Cards
Cards sales actually opens in a deal.
Browse →Win/Loss Analysis
Lost deals as institutional learning, not confirmation bias.
Browse →Positioning Brief
One page. Survives sales, product, and the board.
Browse →Launch Playbook
Launches that carry a point of view, not a feature list.
Browse →Competitive Differentiation
Standing out in crowded fields and parity products.
Browse →Pricing Positioning
Pricing pages that signal who the product is for.
Browse →Strategic Context
Institutional memory that compounds.
Browse →AI Visibility
Showing up where buyers ask AI engines first.
Browse →Executive Communication
Translating positioning into board-room language.
Browse →Product Positioning
Where the roadmap and the positioning thesis meet.
Browse →Just landed. New releases every week.
The three pieces published most recently. The rest of the index sits one click into Insights, Operating Manuals, or Interactive.
When Your Competitor Is the AI Itself: Positioning Against Synthetic Recommendations
Strategic analysis of how AI engines construct 'best vendor' lists. Learn how to influence these constructions through PR, structured data, and category definition to position your B2B SaaS against synthetic recommendations.
Building an AI-Engine Monitoring Stack: Tools, Cadences, and Owners
A practical guide for B2B SaaS marketing leaders on establishing continuous monitoring for how LLMs represent their brand, covering manual protocols, automated tools, and team ownership.
The Zero-Click Search Reality: What Replaces Traffic When AI Answers Directly
Explore how AI-powered search impacts B2B buying behavior and website traffic. Discover new metrics like AI impression share and citation accuracy for marketing in the zero-click era.
The audit is free.
The watch is the habit.
Run the audit in your browser. The first Morning Brief lands tomorrow at 8am Eastern — the citation gap, the competitor move, the drift you wouldn't have caught until quarter-end.