The B2B marketing library. Browse by what you need to do.
Three kinds of content, one library. Read the insights, ship the operating manuals, run the interactive tools. Free, ungated, and built for practitioners who need to move on Monday.
Three ways in. Pick the one that matches your moment.
Every piece in the library belongs to exactly one of these. The shape tells you what you'll get out of it: an argument, a sequence, or an answer.
Read.
Essays, field notes, case studies, infographics, the rewrite series, the glossary, and the manifesto. Long-form arguments, short observations, visual summaries — the layer of the hub that earns the right to make a claim.
Browse insights →Ship.
Step-by-step playbooks for B2B marketing motions — numbered steps, embedded visuals, completion checklists. The kind of instruction set you hand to a new hire on Monday or run through yourself when you need a repeatable process.
Browse operating manuals →Run.
Worksheets, diagnostics, checklists, calculators, quizzes, wizards, and visual frameworks — plus 30 fix-ready templates you can complete online or download. For the moments when you need a clear answer, not another article.
Run a tool →Thirteen topic clusters. Pick the one where you're stuck.
Each topic page collects everything in the library on that subject — insights, operating manuals, and interactive tools — so you can move from reading to shipping without hunting through the index.
Positioning Audit
How clearly your positioning lands — and where it leaks.
Browse →Message Consistency
Keeping the story the same across pages, decks, and sellers.
Browse →Competitor Monitoring
The signals worth watching — and the noise to ignore.
Browse →Battle Cards
Cards sales actually opens in a deal.
Browse →Win/Loss Analysis
Lost deals as institutional learning, not confirmation bias.
Browse →Positioning Brief
One page. Survives sales, product, and the board.
Browse →Launch Playbook
Launches that carry a point of view, not a feature list.
Browse →Competitive Differentiation
Standing out in crowded fields and parity products.
Browse →Pricing Positioning
Pricing pages that signal who the product is for.
Browse →Strategic Context
Institutional memory that compounds.
Browse →AI Visibility
Showing up where buyers ask AI engines first.
Browse →Executive Communication
Translating positioning into board-room language.
Browse →Product Positioning
Where the roadmap and the positioning thesis meet.
Browse →Just landed. New releases every week.
The three pieces published most recently. The rest of the index sits one click into Insights, Operating Manuals, or Interactive.
How to Build a Cohort-Based Retention Model for B2B SaaS
A financial modeling guide for B2B SaaS marketing leaders to understand and influence net revenue retention through cohort analysis, expansion revenue, and churn prediction.
The Revenue Operations Charter: Defining the Marketing-Ops Partnership
A comprehensive guide to establishing a robust Revenue Operations charter, detailing the scope, reporting structures, key metrics, and critical interfaces between marketing operations, sales operations, and finance to drive predictable revenue growth.
Dark Funnel Mapping: How to Track Buyers Who Never Fill Out a Form
Uncover the invisible buyer touchpoints in the dark funnel, from peer mentions to AI-engine citations. Learn methodologies for attributing revenue to these critical, unrecorded interactions.
The audit is the fastest way
to find out.
Connect a URL. Get the full read on how your market sees you — free. Then decide whether the story they're finding is the one you meant to tell.