Knowledge Hub · Interactive · Quizzes

Quizzes. Scored profiles that place you on a spectrum.

Place yourself on a spectrum, with the trade-offs each side carries. Less about pass/fail, more about naming the strategy you're actually executing — challenger versus follower, vitamin versus painkiller, performance versus design.

3 items · 2 online · 1 downloadable

Run online

Run in the browser. Autosaves as you go.

Self-Assessment · 6 min

What Kind of Differentiator Do You Need?

Performance, design, price, service, or convenience — given your market.

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Self-Assessment · 5 min

Your Positioning Personality

Challenger, category creator, fast follower, or commodity?

Open →
Downloadable templates

Print, paste, hand to a teammate. Email the file in one form.

Template 2920 min

Vitamin or Painkiller Self-Assessment

A 20-question diagnostic on whether your marketing is a vitamin — or a painkiller. 0-100 score.

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