Audit · the diagnosis

A live read on your marketing message. Severity-ranked. In under two minutes.

Connect a URL. Stratridge reads your site against ten dimensions of marketing message coherence, probes how AI engines describe you, and benchmarks against the rivals you actually lose to. Findings cite the page, the line, the gap. No call required.

What we read for

Ten dimensions. One severity-ranked diagnosis.

Each dimension gets a score, a finding list, and quoted evidence from your own pages. Together they form the most complete read of your marketing message you've had since the last reposition.

01

Positioning

Is your category clear, your audience specific, your stake on the table — or is the homepage a tour of features?

02

Messaging

Does the message architecture cohere from H1 down to the small print, or does each page speak a different dialect?

03

AI Visibility

What do ChatGPT, Perplexity, Gemini, and Claude say when buyers ask about your category? Are you cited, paraphrased, or absent?

04

Trust & Proof

Density of evidence. Customer logos that earn the placement, quoted outcomes, third-party validation — or vague claims?

05

Differentiation

Where do you actually diverge from the rivals you lose to, and does the page make a buyer feel that divergence in 30 seconds?

06

Narrative

Is there a story shape — tension, stake, resolution — or a deck of disconnected claims?

07

Consistency

Drift between your homepage, your one-pager, your product pages, and the deck your reps are using right now.

08

Content

What does your content stack actually accomplish? A library of greatest hits, a graveyard of SEO experiments, or a coherent stance?

09

Social Proof

How current, how specific, how attributable. A 'trusted by' wall is not proof. A named buyer with a named outcome is.

10

Evolution

Has your messaging moved with the market, or are you still arguing the 2023 thesis?

The AI-engine read

What ChatGPT, Perplexity, Gemini, and Claude say about you right now.

The audit probes the four AI engines with the category queries your buyers actually type — and parses the citation graph. You see your share, the rivals taking the citations you should own, and the specific gaps to close. The fixes (a generated llms.txt, a robots diff, JSON-LD, a homepage rewrite, citation-gap briefs) are produced in the AI Visibility Kit on the Amend side — because the audit's job is to find, not to fix.

·

Citation share

What percentage of category queries cite you, and how that compares to the three or four rivals you nominate.

·

Paraphrase audit

When the engines do mention you, what are they saying — and is it the message you'd write yourself?

·

Gap queries

The specific queries the engines answered without you. The shortest path to taking a citation back.

Competitor baseline

The signal floor on the rivals you actually lose to.

A baseline sweep of the rivals you nominate — pricing pages, /vs/ pages, recent hires, job postings, product announcements. The starting read so future moves register as moves. The continuous monitoring layer (daily signals, alerts, recommended responses) lives in Amplify.

Win/loss intake

Pattern engine on closed deals.

Paste deal notes, call recordings, or CRM tags. Stratridge reads them for objection patterns and maps them back to the gaps the audit found. The audit gets sharper when it knows what's happening in deals.

·

Objection clusters

The five objections that keep coming up across deals — and which dimensions of your audit each one points to. Fix the audit, the objection stops appearing.

·

Reason-won patterns

The thread your closed-won deals share that the marketing message doesn't yet capture. Sometimes the work isn't 'fix what's broken' — it's 'lean into what's working.'

Frequently asked

Short answers.

How long does the first audit take?
Under two minutes for a typical site. Bigger sites with deeper crawl take longer; you'll see live progress and we email you when it's ready.
What does the free audit include?
Severity-ranked findings across all ten dimensions, the AI-engine read on the four engines, and a baseline competitor sweep on the rivals you nominate. No credit card.
Where do the prescribed fixes live?
On the Amend side. The audit's job is to find — what's leaking, where, how badly. Amend converts each finding into a dated, owned amendment with a recommended fix. The AI Visibility Kit (llms.txt, robots diff, JSON-LD, homepage rewrite, citation-gap briefs) is one of the artifacts Amend produces.
Do you train on my data?
No. Your context, audit findings, and generated artifacts live in your tenant. We don't train shared models on your content.
What's the difference between the audit and a re-audit?
The first run establishes the baseline. Re-audits diff against the prior run — you see which dimensions improved, which regressed, and what changed in the competitive landscape. The cadence and trajectory live in Amplify.

The audit is free.
The truth is the value.

Run the free audit and decide whether what we found is worth fixing. Either way, you walk away knowing where your story leaks.