Make sense of your marketing— strategy to execution.
Tools, techniques, and methods that find the root cause of your hardest B2B marketing pains — and fix the symptom on demand.
No login. Ninety seconds. A real report, with evidence from your own site.
- I.DiagnoseContinuous audits
Positioning Audit, AI Visibility, Competitor Signals, Message Consistency — evidence-quoted, scored, prioritized.
- II.FixRemediation tools
Copy Studio, Battle Cards, Launch Playbook, Positioning Brief — drafts in your voice, grounded in your own Strategic Context.
- III.PartnerStrategy and Execution Partners
Repositioning workshops, programmatic SEO builds, category-design sprints — retainer or project with our strategy team.
The root cause is rarely where the pain shows up.
A lost deal looks like a sales problem. A flat launch looks like a marketing problem. An AI search that skips past you looks like an SEO problem.
Sometimes they are. Often they’re symptoms of something one layer below — a muddled category story, a comparison page that never shipped, a pricing narrative that contradicts the hero, a pillar doc the team stopped reading. The only way to know is to look at the evidence.
Every Stratridge diagnostic is evidence-first. Each finding cites a quote from your own site, your own notes, or a real competitor move — not a template. Bring us the symptom you feel. We’ll fix that. If the report surfaces a deeper root, we’ll name it and show you what it points to.
— no single-story diagnosis. Just what the evidence says.
Pick the pain.
We’ll show you the tool.
Seven pains we hear from B2B SaaS teams every week. Click one; we’ll tell you what’s likely happening underneath and exactly which Stratridge tool is built for it.
“Perplexity doesn’t know who we are.”
LLM-powered search cites what it can parse, trust, and quote. If your positioning is fuzzy or your site isn’t AI-friendly (no llms.txt, weak schema, no quotable claims), the model defaults to your competitor’s crisper words — even when your product is better.
We run category queries across Perplexity, Claude, and DeepSeek search, see whether you appear and how you’re described, then audit your site for AI-readability: llms.txt, JSON-LD, quotable-claim density, category clarity.
You don’t have to pick the right one. Every tool in the suite writes into the same shared brain, so whichever door you open, the rest is one click away when you want it.
Three tiers. One continuous marketing practice.
Stratridge isn’t a tool you check quarterly. It’s the scaffolding for a repeatable practice — diagnosis, tooling, and hands-on remediation, in one place.
Continuous audits
Your website is the ground truth of what your company says. We audit it against eight lenses — positioning clarity, buyer specificity, competitive frame, proof, pricing posture, message architecture, narrative coherence, and visual and experience coherence — plus the LLM answer surface that buyers now ask first.
- Positioning Audit (free, public)
- AI Visibility
- Competitor Signals
- Message Consistency
Remediation tools
Every audit finding has a matched remediation tool. Draft rewritten hero copy, missing comparison pages, JSON-LD snippets, sales battle cards — in your voice, grounded in your own Strategic Context.
- Copy Studio
- Battle Cards
- Launch Playbook
- Positioning Brief
Strategy and Execution Partners
When the gap is bigger than a copy tweak — a full repositioning, a programmatic SEO buildout, a brand refresh — our team partners with yours on a retainer or project basis. Not a product line. A practice.
- Repositioning workshops
- Programmatic SEO builds
- Category-design sprints
- By introduction only
Ten capabilities. One connected brain.
Every audit, signal, decision, and document flows into Strategic Context — a shared memory your Analyst reads from. Ask a question; get an answer grounded in your own work.
Positioning Audit
An eight-area diagnostic of your positioning, with evidence quotes, RAG synthesis, strengths, and a prioritized action plan.
AI Visibility
Measures whether your brand appears in Perplexity, Claude, and DeepSeek answers for category queries, then diagnoses the site-level fixes that get you back on the citation list.
Analyst
A chat-based AI strategist that queries your Strategic Context and past audits to answer strategic questions with grounded evidence.
Strategic Context
Your pillars, decisions, audit snapshots, and notes — the foundation the Analyst reads from.
Competitor Signals
Daily monitoring of named competitors' public surfaces for material positioning shifts with recommended responses.
Message Consistency
Ongoing audit of your own content against your positioning pillars. Catches drift before it compounds.
Battle Cards
Auto-updating per-competitor rebuttal kits. Each card updates when Competitor Signals detects a material move.
Positioning Brief
A living, one-page positioning document the Analyst re-writes as pillars, signals, and decisions change.
Win/Loss Review
Turns lost-deal notes into objection patterns and rebuttals, then writes the learning to Strategic Context.
Launch Playbook
Drafts the announcement, FAQ, and battle-card patch from your Strategic Context when you ship.
Frameworks, essays, and templates we actually use.
The Hub is free. It’s also where our best thinking lives — the methods behind the product, in a format you can read on a Sunday or hand to a new hire on a Monday.
Why your positioning deck goes stale in ninety days
A field study of twenty B2B SaaS companies between funding and series B, and the mechanisms by which their stated positioning drifts from their shipped positioning.
Read essay →The eight lenses of a positioning audit
The diagnostic we built Stratridge around: positioning clarity, buyer specificity, competitive frame, proof, pricing posture, message architecture, narrative coherence, and visual and experience coherence.
See framework →Material vs. noise — a competitor-signal classifier
Four surfaces worth watching, five severity triggers, and the noise we deliberately filter out. The filter that turns competitor watching from a firehose into a recommendation feed.
See framework →See your positioning score in ninety seconds.
Paste your homepage URL. We’ll crawl it, score it across eight lenses, quote the evidence, and hand you a one-page report. No login, no card. If you like what you see, we’re here for the rest of the practice.