How it works

Diagnose. Fix. Sustain.

Stratridge runs your whole marketing message through one loop — a six-dimension audit, the fixes shipped as agency-grade Kits in your voice, and a daily watch that keeps the story aligned. Here's the mechanism.

The spine

Three moves, on a loop.

The audit sharpens the fixes. The fixes change what's worth watching. The watch triggers the next audit. Every loop starts sharper than the last.

Pillar 01

Audit

Diagnose

Find where your story breaks — objectively, across every surface buyers see.

  • Six-dimension scorecard · 24 factors
  • Severity-ranked findings, quoted from your pages
  • AI-engine read across five engines
  • Competitor baseline sweep
Pillar 02

Amend

Fix & equip

Turn every finding into ready-to-ship work — in your voice, not a blank prompt's.

  • Strategic Context · one source of truth
  • The prescribed Fix Queue — severity, evidence, owner
  • Fifteen ready-to-ship Kits
  • Per-rival Battle Cards
Pillar 03

Amplify

Sustain & calibrate

Keep the story sharp as the market — and the AI engines — move.

  • Pre-flight read on every new draft
  • Drift, competitor & citation monitors
  • Re-audit on your cadence, with diff vs. prior
  • Signed quarterly Synthesis for the board
Every loop starts sharper than the last
What Amend ships

A score is the easy part.
The Kit ships the fix.

Fifteen agency-grade Kits on one framework — every one generated from your audit, grounded in your real pages and your voice anchors, not a blank prompt. We diagnose. We prescribe. You ship.

StrategyStrategic Context DocumentThe source-of-truth narrative every Kit reads from.
DiscoverabilityAI Visibility Kitllms.txt, schema, homepage rewrite, citation-gap briefs.
MessagingHero Copy KitThree stance-led homepage heroes, eyebrow to CTA.
AudienceICP KitWho you're for, in the words they actually use.
CompeteBattle Card KitPer-rival rebuttals, traps, and talk tracks — auto-patched.
LaunchLaunch KitAnnouncement, FAQ, and battle-card patch on ship day.
StoriesCase Study KitCustomer proof, structured and ready to publish.
ResearchWin/Loss KitLost-deal notes turned into objection patterns.
EnablementRelease Notes KitChangelog reframed as something a buyer actually reads.
WritingBrand Voice KitThe voice file your writers and AI tools read from.
ContentContent Gap KitWhat to ship next, ranked by the gap it closes.
HomepageHomepage KitA reimagined homepage — full copy, section by section.
DemandCampaign Message KitThe message brief your demand team builds on.
CompareComparison KitThe public /vs/ page that wins the bake-off.
BoardBoard Report KitThe signed quarterly read a CMO forwards to the board.
What the audit reads

Six dimensions. Twenty-four factors.

Every score traces back to a verbatim quote from a real surface — so you can argue with the diagnosis, then amend it. AI-engine citation share lives inside Discoverability. Not the whole audit. Not even close.

Positioning

Category · contrast · target

Is your category clear, your audience specific, your stake on the table — or is the homepage a tour of features?

Category fitAnchor of contrastTarget clarityAudacity of claim

Messaging

Spine · hierarchy · voice

Does the message architecture cohere from H1 down to the small print, or does each page speak a different dialect?

Narrative spineHierarchyVoice consistencyCopy quality

Discoverability

Organic · AI-engine · paid · schema

Where do buyers find you when they search, ask an AI engine, or click an ad — and what do they see when they arrive?

Organic surfaceAI-engine answersPaid presenceSchema & llms.txt

Reputation

Analyst · customer · executive · partner

Who else speaks for you — analysts, customers, your executives, your partners — and what are they saying?

Analyst coverageCustomer proofExecutive influencePartner amplification

Distribution

Cadence · mix · conversion · channels

The marketing machine: cadence, owned vs. earned mix, the conversion plumbing, and the channels you actually use.

Content cadenceOwned vs. earnedConversionChannels

Narrative Drift

Evolution · drift · signal · board-readiness

Direction over time. How the message has evolved, where competitors have drifted, and whether the story is board-ready.

EvolutionCompetitive driftSignal of lifeBoard-readiness
Amplify · keep it sharp

Fixing it once isn't the job. Keeping it sharp is.

Markets move, competitors reposition, and AI engines change their answers. Amplify watches all of it — pre-flights every new draft, and prints the quarterly read for your board — so the story you just fixed doesn't quietly drift again.

The watch live · Northwind Robotics
Citation gap
An AI engine stopped citing you for "warehouse robotics ROI."
Open Kit →
Competitor
Northvale shipped a new /vs page this week.
Patch card →
Drift
Your one-pager and homepage H1 have diverged.
Review edit →
Pre-flight on every draft

A read on new content before it ships — resonance, claims, and voice, checked against your Strategic Context.

Quarterly Synthesis
Coherence
82 → 91 ↑
Citation share
12 → 28% ↑

The signed read your CMO forwards to the board.

Grounded in your reality

The more you bring, the sharper it gets.

A URL is enough to begin — but Stratridge is only as good as the context you give it. Bring your competitors, your win/loss notes, your analyst coverage, your brand voice. Every input deepens the diagnosis and sharpens the Kits, with confidence and provenance on every section so you always know what backed it.

01

Connect your surfaces

Your site, the competitors that matter, the queries you want to win. The wider the picture, the more the audit can see.

02

Add your evidence

Win/loss notes, analyst coverage, customer proof, brand voice and guidelines — anything you've got. The read grounds in all of it.

03

The richer the input, the sharper the fix

Kits generated from your real context and voice — never a blank prompt — each carrying its own confidence and provenance.

Questions

The honest answers.

The six-dimension diagnosis, agency-grade Kits that fix what it finds, and a continuous watch that keeps the work aligned. You get the work, not just a score.

A tracker hands you a number. A writer hands you sentences. A consultancy hands you a deck that ages in a drawer. Stratridge runs the diagnosis, the fixes, and the watch as one loop — grounded in your reality, so the work compounds instead of fragmenting.

Yes. Every Kit is generated against your voice anchors and Strategic Context. Where the grounding is thin, we flag it with a confidence-and-provenance note — we never fake substance you didn't give us.

A URL is enough to begin — but the more you bring (competitors, win/loss, analyst coverage, brand voice), the sharper the diagnosis and the Kits. You can deepen the context anytime; it only improves the work.

That's the point. Amplify watches drift, competitor moves, and citation gaps continuously, pre-flights new drafts before they ship, and prints a signed quarterly Synthesis for your board.

You do. Your account, your evidence, your Kits — exportable and yours to keep.

Start where every engagement starts

Run the free audit.

A six-dimension diagnosis, quoted from real surfaces — then watch the loop run.

No sales call · Your data, your account