Read. Long-form arguments, short observations, visual summaries.
The layer of the hub that earns the right to make a claim. Essays from real client work, candid field notes mid-engagement, anonymized case studies, plain-English definitions, infographics with the operator-level read underneath, and the rewrite series that runs every week.
Nine ways to read. Pick the depth.
Essays
Long-form arguments developed from real client work.
Browse →Field Notes
Short observations from live engagements. Dated and candid.
Browse →Then & Now
What changed in the practice — and why it matters.
Browse →Case Studies
Anonymized engagements with the mechanics intact.
Browse →Manifesto
The worldview behind the product.
Browse →Concepts
100 plain-English definitions across ten categories.
Browse →Infographics
93 visual summaries with operator-level reads underneath.
Browse →Position This
Before-and-after rewrites. New installment every week.
Browse →Buyer Guides
36 software categories — what each does and who it's for.
Browse →Read-first artifacts. Forwardable to a CEO.
Quarterly Synthesis Report
The signed, dated readout your CEO actually reads. Twelve sections, half a day to produce.
Read the report →2026 B2B Positioning Benchmark Report
What 1,847 B2B audits taught us about message coherence, AI visibility, and the gap between strategy and execution.
Read the report →Just landed.
The E-E-A-T Playbook for LLM Citations
Learn how B2B SaaS companies can leverage E-E-A-T principles to become the authoritative source cited by AI search engines and large language models.
When Your Competitor Is the AI Itself: Positioning Against Synthetic Recommendations
Strategic analysis of how AI engines construct 'best vendor' lists. Learn how to influence these constructions through PR, structured data, and category definition to position your B2B SaaS against synthetic recommendations.
Building an AI-Engine Monitoring Stack: Tools, Cadences, and Owners
A practical guide for B2B SaaS marketing leaders on establishing continuous monitoring for how LLMs represent their brand, covering manual protocols, automated tools, and team ownership.
The Zero-Click Search Reality: What Replaces Traffic When AI Answers Directly
Explore how AI-powered search impacts B2B buying behavior and website traffic. Discover new metrics like AI impression share and citation accuracy for marketing in the zero-click era.
How to Audit Your Brand's Presence in AI Answer Engines
Learn a 10-step diagnostic to ensure AI answer engines like ChatGPT and Gemini accurately represent your brand's positioning, pricing, and differentiation. Includes a scoring rubric for CMOs.
The CMO's Guide to LLM Optimization: From SEO to AIO
A strategic framework for marketing leaders to reallocate search investment as AI search engines become primary discovery channels, covering citation mechanics, structured data, and AI visibility measurement.
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