Read. Long-form arguments, short observations, visual summaries.
The layer of the hub that earns the right to make a claim. Essays from real client work, candid field notes mid-engagement, anonymized case studies, plain-English definitions, infographics with the operator-level read underneath, and the rewrite series that runs every week.
Nine ways to read. Pick the depth.
Essays
Long-form arguments developed from real client work.
Browse →Field Notes
Short observations from live engagements. Dated and candid.
Browse →Then & Now
What changed in the practice — and why it matters.
Browse →Case Studies
Anonymized engagements with the mechanics intact.
Browse →Manifesto
The worldview behind the product.
Browse →Concepts
100 plain-English definitions across ten categories.
Browse →Infographics
93 visual summaries with operator-level reads underneath.
Browse →Position This
Before-and-after rewrites. New installment every week.
Browse →Buyer Guides
36 software categories — what each does and who it's for.
Browse →Read-first artifacts. Forwardable to a CEO.
Quarterly Synthesis Report
The signed, dated readout your CEO actually reads. Twelve sections, half a day to produce.
Read the report →2026 B2B Positioning Benchmark Report
What 1,847 B2B audits taught us about message coherence, AI visibility, and the gap between strategy and execution.
Read the report →Just landed.
How to Build a Cohort-Based Retention Model for B2B SaaS
A financial modeling guide for B2B SaaS marketing leaders to understand and influence net revenue retention through cohort analysis, expansion revenue, and churn prediction.
The Revenue Operations Charter: Defining the Marketing-Ops Partnership
A comprehensive guide to establishing a robust Revenue Operations charter, detailing the scope, reporting structures, key metrics, and critical interfaces between marketing operations, sales operations, and finance to drive predictable revenue growth.
Dark Funnel Mapping: How to Track Buyers Who Never Fill Out a Form
Uncover the invisible buyer touchpoints in the dark funnel, from peer mentions to AI-engine citations. Learn methodologies for attributing revenue to these critical, unrecorded interactions.
The Pipeline Velocity Formula: How to Diagnose Where Deals Stall
Uncover the mathematical framework for measuring and improving B2B SaaS pipeline velocity. Learn to diagnose where deals stall through stage-by-stage conversion analysis, average deal age, and win rate optimization.
Marketing Qualified Accounts vs. MQLs: When to Switch
A strategic guide for B2B SaaS CMOs on transitioning from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs). Explore scoring models, sales alignment, and the shift to account-centric demand generation.
The Lead Scoring Model That Predicts Revenue, Not Engagement
Learn how to construct a behavioral and demographic lead scoring model that directly correlates with pipeline generation and closed-won deals, including robust validation and recalibration strategies.
Switch to operating manuals — or run an interactive tool.