Read. Long-form arguments, short observations, visual summaries.
The layer of the hub that earns the right to make a claim. Essays from real client work, candid field notes mid-engagement, anonymized case studies, plain-English definitions, infographics with the operator-level read underneath, and the rewrite series that runs every week.
Nine ways to read. Pick the depth.
Essays
Long-form arguments developed from real client work.
Browse →Field Notes
Short observations from live engagements. Dated and candid.
Browse →Then & Now
What changed in the practice — and why it matters.
Browse →Case Studies
Anonymized engagements with the mechanics intact.
Browse →Manifesto
The worldview behind the product.
Browse →Concepts
100 plain-English definitions across ten categories.
Browse →Infographics
93 visual summaries with operator-level reads underneath.
Browse →Position This
Before-and-after rewrites. New installment every week.
Browse →Buyer Guides
36 software categories — what each does and who it's for.
Browse →Read-first artifacts. Forwardable to a CEO.
Quarterly Synthesis Report
The signed, dated readout your CEO actually reads. Twelve sections, half a day to produce.
Read the report →2026 B2B Positioning Benchmark Report
What 1,847 B2B audits taught us about message coherence, AI visibility, and the gap between strategy and execution.
Read the report →Just landed.
The Self-Reported Attribution Playbook: Why UTM-Based Attribution Is Dying
A comprehensive guide to implementing self-reported attribution, covering form design, data hygiene, and its integration with traditional attribution methods for B2B SaaS companies.
When to Centralize vs. Decentralize Marketing: A Decision Framework
A framework for marketing leaders to evaluate the trade-offs between centralized shared services and decentralized embedded teams for optimal marketing structure.
The Weekly Marketing Standup That Replaces Status Theater
Implement a high-signal weekly marketing team meeting protocol to surface blockers efficiently and maximize leadership impact.
Marketing Resource Planning: How to Model Headcount Against Pipeline Targets
A financial modeling guide for B2B SaaS CMOs to translate revenue goals into precise marketing headcount and program spend, featuring spreadsheet templates and sensitivity analysis.
The Cross-Functional Brief: A Template for Marketing, Product, and Sales Alignment
Standardize your marketing initiatives with a cross-functional brief template designed to align marketing, product, and sales teams. Ensure every project starts with clear positioning, success metrics, and defined escalation paths.
How to Hire Your First VP of Marketing: A Founder/CEO Guide
Hiring your first VP of Marketing is a critical decision for B2B SaaS founders. This guide outlines how to identify the right profile—demand-gen, brand, or product-marketing heavy—to match your company's stage and strategic needs.
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