Read. Long-form arguments, short observations, visual summaries.
The layer of the hub that earns the right to make a claim. Essays from real client work, candid field notes mid-engagement, anonymized case studies, plain-English definitions, infographics with the operator-level read underneath, and the rewrite series that runs every week.
Nine ways to read. Pick the depth.
Essays
Long-form arguments developed from real client work.
Browse →Field Notes
Short observations from live engagements. Dated and candid.
Browse →Then & Now
What changed in the practice — and why it matters.
Browse →Case Studies
Anonymized engagements with the mechanics intact.
Browse →Manifesto
The worldview behind the product.
Browse →Concepts
100 plain-English definitions across ten categories.
Browse →Infographics
93 visual summaries with operator-level reads underneath.
Browse →Position This
Before-and-after rewrites. New installment every week.
Browse →Buyer Guides
36 software categories — what each does and who it's for.
Browse →Read-first artifacts. Forwardable to a CEO.
Quarterly Synthesis Report
The signed, dated readout your CEO actually reads. Twelve sections, half a day to produce.
Read the report →2026 B2B Positioning Benchmark Report
What 1,847 B2B audits taught us about message coherence, AI visibility, and the gap between strategy and execution.
Read the report →Just landed.
How to Hire Your First VP of Marketing: A Founder/CEO Guide
Hiring your first VP of Marketing is a critical decision for B2B SaaS founders. This guide outlines how to identify the right profile—demand-gen, brand, or product-marketing heavy—to match your company's stage and strategic needs.
Marketing OKRs That Don't Collapse into Vanity Metrics
Learn a framework for setting marketing OKRs that directly tie to revenue, moving beyond activity-based vanity metrics. Includes examples for demand gen, PMM, brand, and content teams.
The PMM Career Ladder: From IC to VP
A detailed framework for product marketing professionals outlining career progression, skill development, and the transition from individual contributor to strategic leadership roles.
Building a Positioning Council: Who Sits on It and What It Actually Does
Establish a cross-functional positioning council to prevent messaging drift and ensure strategic alignment across your B2B SaaS organization. Learn about membership, decision rights, and meeting cadences.
The Marketing Budget Allocation Model for Series B-C SaaS
A data-driven framework for Series B-C SaaS CMOs to strategically allocate marketing budget across demand generation, brand, product marketing, and operations, optimizing for growth at different ARR thresholds.
How to Run a Quarterly Marketing Planning Cycle That Doesn't Waste a Week
Streamline your quarterly marketing planning cycle with proven frameworks for pre-reads, decision-making, and resource allocation to align marketing with product and sales, avoiding wasted time.
Switch to operating manuals — or run an interactive tool.