Read. Long-form arguments, short observations, visual summaries.
The layer of the hub that earns the right to make a claim. Essays from real client work, candid field notes mid-engagement, anonymized case studies, plain-English definitions, infographics with the operator-level read underneath, and the rewrite series that runs every week.
Nine ways to read. Pick the depth.
Essays
Long-form arguments developed from real client work.
Browse →Field Notes
Short observations from live engagements. Dated and candid.
Browse →Then & Now
What changed in the practice — and why it matters.
Browse →Case Studies
Anonymized engagements with the mechanics intact.
Browse →Manifesto
The worldview behind the product.
Browse →Concepts
100 plain-English definitions across ten categories.
Browse →Infographics
93 visual summaries with operator-level reads underneath.
Browse →Position This
Before-and-after rewrites. New installment every week.
Browse →Buyer Guides
36 software categories — what each does and who it's for.
Browse →Read-first artifacts. Forwardable to a CEO.
Quarterly Synthesis Report
The signed, dated readout your CEO actually reads. Twelve sections, half a day to produce.
Read the report →2026 B2B Positioning Benchmark Report
What 1,847 B2B audits taught us about message coherence, AI visibility, and the gap between strategy and execution.
Read the report →Just landed.
The Point-of-View Document: The Most Important Marketing Asset You Don't Have
Learn to craft a foundational Point-of-View (POV) document that defines your market category, articulates the problem, and positions your SaaS solution as the inevitable answer. Includes template and practical examples for B2B marketing leaders.
Building the Ecosystem: How Category Kings Create Partner Gravity
Learn how category-leading B2B SaaS companies build robust partner, integrator, and developer ecosystems to reinforce their market position. This guide covers strategic partner program design, effective co-marketing, and API integration strategies for sustained category leadership.
Lightning Strikes: How to Time Your Category Launch for Maximum Impact
Master the strategic timing of your B2B SaaS category launch by aligning product readiness, market dynamics, competitive landscape, and capital availability for maximum impact.
The Category King Economics: Why 76% of Market Value Goes to the Leader
A data-driven analysis of category king dynamics in B2B software, examining why category creators capture disproportionate value and the implications for fast followers.
When to Create a Category vs. Join One: A Decision Matrix
Navigate the critical decision of category creation versus joining an existing market. This framework provides B2B SaaS founders with a structured approach to evaluate risks, resource demands, and timing for optimal market positioning.
Category Design for B2B SaaS: The 18-Month Playbook
A step-by-step 18-month playbook for B2B SaaS CMOs to design, launch, and establish a new software category, covering naming, POV, ecosystem building, and PR/AR strategy.
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