Position This.
Before and after, every week.
One fictitious company, under a software category. One positioning artifact rewritten from feature-first to buyer-first. Short commentary on what changed and why, so the move generalizes to your own copy.
3 posts published · One new post every week · Free, no login
Most positioning copy reads like the spec sheet it came from.
The failure pattern is the same everywhere. A feature ships. The PMM writes a hero line that leans on the feature. The about page leans on the team’s resume. The product overview leans on an inventory of capabilities. Every sentence is technically true and collectively forgettable.
Position This is the worked example. Each post picks a category, invents a company that fits it, and writes the Before as the kind of copy a real marketer would ship on autopilot at 4pm on a Thursday. Then we rewrite the same artifact outside-in: a named buyer, a specific outcome, a claim the next vendor in the category could not steal without changing it. The commentary explains the move in plain terms so the pattern travels back to your own site.
Every post, newest first.
How a hero written for "sales teams" learns to name the 120-rep VP it actually serves.
The internal one-liner sales, marketing, and product cite — and why four adjectives against a category label is the same as saying nothing.
A sub-hero that restates the hero is a missed beat. Here is what happens when the second line earns its keep.
Run your own copy through the rewrite pattern.
Paste a hero or a positioning statement; Stratridge drafts the outside-in rewrite grounded in your strategic context.
See where your site reads feature-first today.
An eight-lens diagnostic of how your own site lands against buyer-centric positioning.
The stack, written from a positioning-first perspective.
Category-by-category reads on how each tool shows up on a page and in a deck.