Report · 25 min read
2026 B2B Positioning Benchmark Report
What 1,847 B2B audits taught us about message coherence, AI visibility, and the gap between strategy and execution.
Stratridge's annual benchmark — a synthesis of 1,847 B2B positioning audits run in 2025. Three findings, by-the-numbers data, methodology, and the punch list of moves that closed the most distance for the teams that improved fastest.
What's inside
The structure. Section by section.
- 01Executive summary
- 02Three findings
- 03By the numbers
- 04Methodology
- 05What the leaders did
- 06Outlook for 2026
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