Wizards. End on a recommendation, with the reason.
Branching generators and decision trees. Six to ten prompts; the output is a single recommendation grounded in the inputs — a category claim, a positioning paragraph, a launch input, a comparison page.
14 items · 8 online · 6 downloadable
Run in the browser. Autosaves as you go.
Is Your ICP Too Broad or Too Narrow?
Eight questions → expand, contract, or refine.
Open →Is Your Positioning Defensible?
Uniqueness, verifiability, sustainability, competitive response. A defensibility grade.
Open →Should You Change Your Pricing Model?
Seven criteria → a reasoned yes, no, or not yet.
Open →What's Your Biggest Strategic Gap?
Twelve questions → the one area of the practice most worth investing in this quarter.
Open →What's Your Competitive Response Style?
Six questions → challenger, follower, deflector, or ignorer.
Open →Which Battle Card Do You Need Most Urgently?
Rank competitors by threat × sales demand → the card to build first.
Open →Which Competitor Should You Watch Closest?
Enter three competitors, answer five questions, get a priority ranking.
Open →Which Differentiator Fits You Best?
Six questions → a recommended differentiation type, with the trade-offs.
Open →Print, paste, hand to a teammate. Email the file in one form.
AI Visibility Kit Starter Pack
Five copy-ready fixes that get you cited by the engines buyers ask first.
Download →Battle Card Template
One page per rival. Designed to print, pin, and reach for in a discovery call.
Open + download →Launch-Day Playbook
One launch input, six aligned outputs, three reps with the same talking points.
Download →Cold Outreach Sequence Pack
A five-touch B2B outbound sequence built on strategic context — not on swipe-file tropes.
Download →/vs/ Page Builder Template
The structural skeleton for a comparison page that doesn't read as marketing.
Download →B2B Positioning Statement Generator
Six prompts. One single-paragraph positioning statement that survives a board review.
Open + download →Browse the other interactive formats — or pivot to insights.