Battle Card Template
One page per rival. Designed to print, pin, and reach for in a discovery call.
A single-rival battle card built around the four sections that change a deal: their positioning in their own words, where they're better, where you're better with proof, and the trap to avoid. The hardest section is honest about their strengths.
The structure. Section by section.
- 01Their positioning, in their own words
- 02Where they're better
- 03Where we're better — with proof
- 04Objection handling
- 05The trap
- 06Talk track
Prefer to fill it in the browser?
A guided online version of this template lives in the diagnostics library — autosaves as you go, prints to PDF when you're done, and ends on a specific next move.
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