Template 16 · Playbook · Amend
Launch-Day Playbook
One launch input, six aligned outputs, three reps with the same talking points.
The ship-day fan-out: a single source-of-truth launch input that produces six aligned outputs (blog, sales FAQ, rep talking points, customer email, social, press) without drift between them. Built for launches that carry a point of view, not a feature list.
What's inside
The structure. Section by section.
- 01The launch input
- 02Output 1 · Blog announcement
- 03Output 2 · Sales FAQ
- 04Output 3 · Rep talking points
- 05Output 4 · Customer email
- 06Output 5 · Social
- 07Output 6 · Press angle
An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.
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