Checklists. Run on a draft, page, or deck before it ships.
Yes/no rubrics with scoring. The kind of pass-fail rubric that catches the predictable failures — and forces you to look at them before you publish, not after.
12 items · 9 online · 3 downloadable
Run in the browser. Autosaves as you go.
Competitive Defense Readiness
Can your team handle objections about your top three competitors on a live call?
Open →Content-to-Positioning Alignment
Does your published content reinforce or undermine your core differentiator?
Open →ICP Definition Checklist
Are you clear on who you serve, who you don't, and why?
Open →Positioning Clarity Checklist
Ten yes/no questions on whether your value prop is clear, distinct, and buyer-friendly.
Open →Pricing Page Integrity Audit
Contradictions, missing information, and misalignment with your value prop.
Open →Sales Enablement Health Check
Does your sales team have the battle cards, objection handlers, and intel they need?
Open →Strategic Memory Maturity
Does your team remember past decisions — or rehash them every quarter?
Open →Website Strategic Hygiene Scan
A self-check for discordant claims, missing proof, and weak CTAs above the fold.
Open →Win/Loss Program Readiness
Is your team set up to learn from lost deals — or to forget them?
Open →Print, paste, hand to a teammate. Email the file in one form.
Homepage Teardown Checklist
What a senior strategist scans in 90 seconds. Now you can do it yourself.
Open + download →Pricing Page Diagnostic
Twelve questions every B2B pricing page should answer — and the seven it usually answers wrong.
Open + download →Pre-Flight Editorial Read Checklist
The four-dimension rubric to run on any draft before you hit publish.
Download →Browse the other interactive formats — or pivot to insights.