Template 09 · Checklist · Audit

Homepage Teardown Checklist

What a senior strategist scans in 90 seconds. Now you can do it yourself.

A four-cut teardown of any homepage: the hero, the story, the closing, and the mechanics. Built to flag the patterns a senior strategist would call out in the first 90 seconds — and the moves that close them.

~30 min to completeDOCX · 30 KBPositioning Audit · Message Consistency
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Homepage Teardown Checklist

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What's inside

The structure. Section by section.

  1. 01Cut 1 · The hero (above the fold)
  2. 02Cut 2 · The story (the middle)
  3. 03Cut 3 · The closing (below the fold)
  4. 04Cut 4 · The mechanics
  5. 05Teardown summary
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