Template 11 · Checklist · Audit

Pricing Page Diagnostic

Twelve questions every B2B pricing page should answer — and the seven it usually answers wrong.

A two-part diagnostic: the twelve questions every B2B pricing page should answer, then the seven failure patterns that show up most often (procurement language, hidden anchors, feature checkmarks across tiers, and four more). Score and fix.

~30 min to completeDOCX · 30 KBPricing Positioning
Email me the template

Pricing Page Diagnostic

DOCX · 30 KB · Delivered by Stratridge support · One artifact per email on the free tier

We'll send the file once. By submitting, you agree to receive the artifact and occasional Stratridge updates — unsubscribe in any email. Protected by reCAPTCHA; Google Privacy and Terms apply.

What's inside

The structure. Section by section.

  1. 01The twelve questions
  2. 02The seven things B2B pricing pages get wrong
  3. 03Score sheet
  4. 04Fix order
Complete online

Prefer to fill it in the browser?

A guided online version of this template lives in the diagnostics library — autosaves as you go, prints to PDF when you're done, and ends on a specific next move.

Open the online version →
More checklists

Related templates.

Template 09 · Checklist

Homepage Teardown Checklist

What a senior strategist scans in 90 seconds. Now you can do it yourself.

Template 22 · Checklist

Pre-Flight Editorial Read Checklist

The four-dimension rubric to run on any draft before you hit publish.

Templates · 30 total

Browse the full template library.

All templates →