Worksheets. Output is a printable artifact you can circulate.
Guided fill-in exercises. Each one walks through ten or so prompts and produces a single-page document you can paste into a deck, print, or hand to a teammate.
20 items · 10 online · 10 downloadable
Run in the browser. Autosaves as you go.
Buyer Persona Canvas
Goals, fears, information sources, and decision criteria for one persona.
Open →Competitive Landscape Mapping
2×2 plotter: competitors on two axes you choose.
Open →Competitor Battle Card Template
Build one battle card: claims, reality, your response, with coverage score built in.
Open →Ideal Customer Profile Refiner
Articulate your ICP across industry, size, title, and pain in ten fields.
Open →Messaging Hierarchy Builder
Category, pillars, proof. Build a three-level messaging pyramid you can print.
Open →Objection Handler Worksheet
Top five objections with proof-backed responses. Printable, shareable.
Open →One-Page Positioning Worksheet
Fill in audience, category, differentiator, proof, and emotional response in one page.
Open →Quarterly Positioning Review
What changed in your market, your product, and your messaging this quarter?
Open →Strategic Decision Log Template
Log one decision: what, why, who, when, and the assumptions behind it.
Open →Value Prop Scorecard
Rate clarity, uniqueness, credibility, and relevance — one to ten on each.
Open →Print, paste, hand to a teammate. Email the file in one form.
Strategic Context One-Pager
The five-section living doc your whole marketing engine reads from. Fill once, every surface inherits it.
Download →Category Definition Worksheet
Naming the shelf you sit on. The single hardest sentence in B2B marketing — done right.
Download →Voice & Tone Codification Kit
Turning "we sound direct and specific" into a usable rubric your writers can hold.
Download →Competitive Contrast Map
Plot yourself against your real rivals on the dimensions buyers actually weigh.
Open + download →Messaging Hierarchy Pyramid
The four-tier doc every downstream surface reads from. Category claim down to feature proof.
Open + download →Win/Loss Intake Template
Capture deal post-mortems in a way that maps to positioning gaps, not just sales objections.
Download →Sales FAQ Generator Worksheet
The 20-question intake that produces the FAQ buyers actually ask — not the one marketing wishes they did.
Download →Hero Section Rewrite Worksheet
Rebuild a homepage hero from the strategic context — in eight steps.
Download →Case Study Skeleton
The narrative shape that gets read — situation, moment, decision, change, outcome.
Download →Weekly Message-Health Standup
A 15-minute Monday agenda for marketing teams. Keeps the loop alive between audits.
Download →Browse the other interactive formats — or pivot to insights.