Strategic Context One-Pager
The five-section living doc your whole marketing engine reads from. Fill once, every surface inherits it.
A single-page operating doc that names your category, your buyer, what you replace, your differentiator, and your proof. Every other artifact in the hub reads from this — when it drifts, your homepage and your sales deck stop telling the same story.
The structure. Section by section.
- 01How to use it
- 02§1 · Category we play in
- 03§2 · Who we're for
- 04§3 · What we replace
- 05§4 · Why now
- 06§5 · Proof we can already point to
An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.
Related templates.
Category Definition Worksheet
Naming the shelf you sit on. The single hardest sentence in B2B marketing — done right.
Voice & Tone Codification Kit
Turning "we sound direct and specific" into a usable rubric your writers can hold.
Competitive Contrast Map
Plot yourself against your real rivals on the dimensions buyers actually weigh.
Browse the full template library.