Template 05 · Worksheet · Audit
Voice & Tone Codification Kit
Turning "we sound direct and specific" into a usable rubric your writers can hold.
A four-part kit that turns abstract voice descriptors into a working rubric: a voice triangle, ten say/don't-say pairs, a banned-words list, and structural cues your editors can apply to a draft in five minutes.
What's inside
The structure. Section by section.
- 01The voice triangle
- 02The ten say/don't-say pairs
- 03Banned words
- 04Structural cues
An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.
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