Template 02 · Worksheet · Audit

Category Definition Worksheet

Naming the shelf you sit on. The single hardest sentence in B2B marketing — done right.

A guided worksheet for picking the category claim a buyer would type into a search box. Walks through the three failure modes (too narrow, too generic, wrong vocabulary) and lands on a sentence that survives a board review.

~45 min to completeDOCX · 32 KBPositioning Audit · Competitive Differentiation
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Category Definition Worksheet

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What's inside

The structure. Section by section.

  1. 01The three failure modes
  2. 02The decision grid
  3. 03The category sentence
  4. 04Stress tests

An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.

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