Competitive Contrast Map
Plot yourself against your real rivals on the dimensions buyers actually weigh.
A two-axis contrast map that forces you to pick the dimensions buyers actually decide on — not the ones an analyst report grades. Plot three to five real rivals, find your white space, write the single sentence that survives.
The structure. Section by section.
- 01Pick your real competitors
- 02Pick the two axes that matter to your buyer
- 03Plot the map
- 04The single sentence
Prefer to fill it in the browser?
A guided online version of this template lives in the diagnostics library — autosaves as you go, prints to PDF when you're done, and ends on a specific next move.
Open the online version →Related templates.
Strategic Context One-Pager
The five-section living doc your whole marketing engine reads from. Fill once, every surface inherits it.
Category Definition Worksheet
Naming the shelf you sit on. The single hardest sentence in B2B marketing — done right.
Voice & Tone Codification Kit
Turning "we sound direct and specific" into a usable rubric your writers can hold.
Browse the full template library.