Template 20 · Worksheet · Amend

Hero Section Rewrite Worksheet

Rebuild a homepage hero from the strategic context — in eight steps.

The hero is the highest-leverage paragraph of marketing copy you'll ever write. This worksheet rebuilds it from the strategic context, walks through eight failure modes, and lands on three H1 candidates you can A/B.

~60 min to completeDOCX · 32 KBMessage Consistency · Positioning Brief
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Hero Section Rewrite Worksheet

DOCX · 32 KB · Delivered by Stratridge support · One artifact per email on the free tier

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What's inside

The structure. Section by section.

  1. 01Pull from strategic context
  2. 02The painkiller phrase
  3. 03The eight failure modes
  4. 04Draft three H1s
  5. 05Stress-test each
  6. 06Pick the one

An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.

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