Template 07 · Worksheet · Audit

Messaging Hierarchy Pyramid

The four-tier doc every downstream surface reads from. Category claim down to feature proof.

A four-tier pyramid: category claim, three value props, capability statements, and feature-level proof. Built so a writer working on a landing page or a rep on a discovery call pulls the same line — not different ones.

~60 min to completeDOCX · 32 KBMessage Consistency · Positioning Brief
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Messaging Hierarchy Pyramid

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What's inside

The structure. Section by section.

  1. 01The four tiers
  2. 02Worked example
  3. 03Tier 1 · Category Claim
  4. 04Tier 2 · Value Props
  5. 05Tier 3 · Capability Statements
  6. 06Tier 4 · Feature Proof
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