Template 12 · Diagnostic · Audit

/vs/ Page Audit Framework

The honest read on comparison pages — yours, or a rival's. Four audits, scored 0-10.

Most /vs/ pages fail in four predictable ways: claim balance, proof per claim, reader-mode honesty, and the would-you-cite-this test. Run all four against the page in question and the score tells you whether to publish or rewrite.

~30 min to completeDOCX · 30 KBCompetitive Differentiation · Competitor Monitoring
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/vs/ Page Audit Framework

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What's inside

The structure. Section by section.

  1. 01The four audits
  2. 02Audit 1 · Claim balance
  3. 03Audit 2 · Proof per claim
  4. 04Audit 3 · Reader-mode honesty
  5. 05Audit 4 · Would-you-cite-this test

An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.

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