Template 03 · Diagnostic · Audit

Buyer-Specificity Audit Sheet

Eight tests that separate a real persona from a Notion doc nobody uses.

Score each persona you have on file against eight specificity tests. The pivotal question: could a competitor sign the exact same persona description? If yes, the persona is generic and your messaging will read that way too.

~30 min to completeDOCX · 30 KBPositioning Audit
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Buyer-Specificity Audit Sheet

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What's inside

The structure. Section by section.

  1. 01The eight specificity tests
  2. 02Persona 1 score sheet
  3. 03Persona 2 score sheet
  4. 04Persona 3 score sheet
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