Template 25 · Tracker · Amplify

Competitor Watch Log

A structured log for competitor moves — with the response field and the date the move expires.

Most competitor watch is screenshots in Slack. This tracker turns each move into a row with five fields — surface, change, our read, response, and the date the response expires. The expiry field is the one that keeps the log useful three months later.

~5 min to completeXLSX · 12 KBCompetitor Monitoring · Battle Cards
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Competitor Watch Log

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What's inside

The structure. Section by section.

  1. 01Date observed
  2. 02Surface
  3. 03Change description
  4. 04Our read
  5. 05Response shipped
  6. 06Response expires

An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.

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