Template 04 · Tracker · Audit

Proof Inventory Tracker

Every claim on your site, with the proof point that backs it — or the gap to fill.

A spreadsheet that catalogs every claim your marketing is making and the strongest proof point that supports it. Surfaces the three most common failure modes: claims with no proof, proofs with no claim, and proofs that contradict each other across pages.

~90 min to completeXLSX · 14 KBMessage Consistency · Positioning Audit
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Proof Inventory Tracker

XLSX · 14 KB · Delivered by Stratridge support · One artifact per email on the free tier

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What's inside

The structure. Section by section.

  1. 01Claim
  2. 02Surface (page, asset, deck)
  3. 03Proof type
  4. 04Proof source
  5. 05Strength score
  6. 06Gap notes

An online version is on the roadmap. For now, the downloadable artifact is the fastest path — fill it on paper or in your editor of choice.

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