Visual FrameworkFramework

The six dimensions of a
marketing audit.

The framework behind Stratridge’s audit. Six dimensions, four factors each — twenty-four scored reads on how your marketing message holds up, where buyers find you, who else speaks for you, and where the story is heading.

Click any dimension to read the four factors that compose it.

Dimension · 1 of 6

Positioning

How clearly and credibly you define what you are, who you serve, and why that matters to a buyer who has never heard of you. The foundation everything else is built on.

Four factors
§01
Category fit
Whether you've named the category buyers use, or one only you use.
§02
Anchor of contrast
The specific rival or alternative you're defining yourself against.
§03
Target buyer clarity
Whether the page is written for one named buyer or hedging across three.
§04
Audacity of claim
Whether the central claim is a position worth defending or a hedge.
How to use this

One framework. Three ways to run it.

  • Audit your own brand.

    Open the framework alongside a second tab on your own site, your AI-engine answers, and your last analyst mention. Walk each of the six dimensions. Note where your answer is specific and where it trails off. An hour, one pass.

  • Brief the team before a repositioning.

    Share this page as the rubric for what a complete marketing posture is trying to do. Design, copy, and growth leads leave with the same six-dimension mental model.

  • Run it automatically on a live URL.

    The Stratridge audit applies the same six dimensions and twenty-four factors to your live site, AI-engine answers, and analyst surface — quotes the evidence, hands you a prioritized punch list. Two minutes, no login.

Turn the framework on your site

The figure reads the framework. The audit reads your pages.

Paste a URL. Stratridge crawls your homepage, probes the four AI engines, and scores you across the same six dimensions and twenty-four factors — with the evidence quoted back to you, line by line.

Run the audit →More about the audit
Keep exploring

More Visual Frameworks.

The series covers frameworks, teardowns, and explainers — all interactive, all evergreen.

See all Visual Frameworks →
Run the framework on your own site

Six dimensions, four free diagnostics.

All interactive diagnostics →
Checklist

Positioning Clarity Checklist

Ten yes/no questions on whether your value prop is clear, distinct, and buyer-friendly.

4 min
Checklist

Website Strategic Hygiene Scan

A self-check for discordant claims, missing proof, and weak CTAs above the fold.

6 min
Calculator

Positioning Clarity Index

Five self-rated dimensions → a weighted 0–100 clarity index.

3 min
Decision Tree

Is Your Positioning Defensible?

Uniqueness, verifiability, sustainability, competitive response. A defensibility grade.

5 min
From the Knowledge Hub

From the audit library

All positioning audit articles →
Guide · 14 min

The 9 Capabilities of a Modern Strategy Team (Stratridge Framework)

Most strategy teams operate on a handful of the nine capabilities a modern positioning practice requires. The framework names each capability, the maturity signal for each, and the specific sequence in which a scaling company should build them.

Guide · 13 min

The Complete Positioning Audit Framework (2026 Edition)

A repeatable audit for how clearly your positioning lands — the eight lenses, the scoring rubric, and the reason most internal audits confirm what leadership already wanted to hear.

Guide · 12 min

Positioning Audit for Early-Stage vs. Growth-Stage vs. Enterprise

Positioning advice that works at seed will break at Series B, and what works at Series B will fail at enterprise scale. Three audits, three sets of failure modes, and the specific stage signals that tell you which you're actually running.