The launch shipped Friday. Sales needs the competitive angle by Monday. You have a weekend, two competitors who already have the feature, and one who doesn't — and the AEs want to know what to say when a prospect asks "how is this different from what Acme already ships?"
This template is the short version. Six fields, one competitor at a time, designed to be filled in under twenty minutes per card.
What a feature-launch battle card needs
A standing competitive battle card is a different artifact. It's exhaustive, it covers the whole product surface, and it gets updated quarterly. A feature-launch card is narrower and faster — it answers three questions sales will get in the first two weeks of selling the new thing:
Everything else — pricing, integrations, market share, founding date — belongs in the standing card. Don't relitigate it here.
Fill it once per competitor
The template below covers one competitor. For a launch with three relevant competitors, fill it three times. Most launches need two cards — the incumbent who already has the feature, and the cheaper alternative buyers compare you against.
Feature Launch Battle Card
Six fields. Twenty minutes per competitor. State persists in your browser.
Ship checklist
Before you send the card to sales, work through this:
Before sending to the field
When the next launch hits, fill three new ones. Don't try to reuse last quarter's — the competitive landscape moved, and the AE who used it has already forgotten the wedge.
Keep reading
How to Build Battle Cards That Sales Actually Uses
Tactical guide to battle cards that field reps open during live deals — not the ones that rot in Drive two weeks after they ship.
Product Launch Narrative Checklist (No Fluff)
A working checklist for pressure-testing a launch narrative before it ships, so the announcement doesn't read like every other launch on the same Tuesday
Executive Briefing: Positioning for the Board Deck
How to explain positioning to a board — the four slides that matter, the metrics to pair with each, and the reason most positioning slides get skipped in the read-ahead.
Battle Cards
Give your reps the exact rebuttal for every competitor — updated automatically.
Battle Cards generates per-competitor rebuttal kits grounded in your own positioning — not generic 'we're better because' copy. When Competitor Signals detects a material move, the relevant card updates automatically.
- ✓Per-competitor cards built from your own positioning
- ✓Auto-updates when competitors change their story
- ✓Built for live deals, not slide decks that rot in Drive