Amend · the work

The fix, not just the finding.

The audit converts to a prescribed queue — each item dated, owned, and paired with a recommended fix. Then the fix ships as a Kit: a ready-to-ship deliverable generated from your own audit and voice, addressed to the person who ships it. We diagnose and prescribe; you ship.

The queue

Findings stop accumulating in PDFs. They start closing.

Most audit reports die in a Drive folder. The Amend queue is the move that keeps the work alive — every finding becomes a tracked, ordered, recommended action with the evidence attached.

01

Severity

Critical, high, medium, low. Tied to dimension impact, not opinion. The work to do this week shows up at the top.

02

Evidence

Each item cites the page, the line, the audit finding it remediates. You're not arguing about whether something is broken — you're looking at the broken line.

03

Owner

Assignable inside the workspace. Each item lives until it closes; nothing falls between the seams of two PM tools.

04

Recommended fix

What good looks like — a copy direction, a structural change, a missing schema, a generated Kit. Not a vague 'consider revising.'

What we don't do. Stratridge does not auto-publish anything to your site. We diagnose. We prescribe. You ship.
Why a Kit beats a prompt

A blank prompt knows nothing about you.

Your team can stand up a custom GPT this afternoon. It will write fast and confidently — about a company it has never read. Every Kit starts somewhere a blank prompt can't reach: inside your own audited reality.

A blank-prompt skill

  • Starts empty — you paste in what you happen to remember.
  • Invents the persona, guesses the voice, hallucinates the proof.
  • Reads like every rival who typed the same prompt.
  • Can't see what's leaking — it never ran the audit.

A Stratridge Kit

  • Starts from your crawl, your six-dimension grades, your voice anchors.
  • Reads off your real wins, losses, and the page you already ship.
  • Writes in the voice your own pages already use.
  • Aimed at the findings the audit ranked critical.
The Kit shelf

Fourteen ready-to-ship Kits. Each grounded on your audit.

A Kit is the fix made ready to send — the visibility patch for your developer, the rebuttal for your rep, the board read for your CFO. Each names the grounding it reads from, and each beats the blank-prompt version a vibe coder could spin up.

FOUNDATION
Strategic Context Document
The source-of-truth narrative every other kit reads from.
Grounded on
Audit findingsSite crawlVoice anchorsCompetitor baselineWin/loss intake

Beats a blank prompt. Not a blank doc your team fills in. The spine read off your audited reality, so every downstream kit writes from the same story instead of freelancing your category.

ENGINE
AI Visibility Kit
The site-level fixes that get you cited by the answer engines.
Grounded on
Answer-engine probesCitation graphSite crawlVoice anchors

Beats a blank prompt. A tracker tells you your score. This ships the five artifacts that move it — written against your own crawl, not a checklist.

MESSAGING
Hero Copy Kit
Three stance-led hero alternatives — eyebrow to CTA.
Grounded on
Audit findingsVoice anchorsCompetitor contrast

Beats a blank prompt. Not three generic headlines. Three distinct stances grounded in what your audit found leaking and how your voice actually reads.

AUDIENCE
ICP Kit
The buyer you're for — and the three you keep hedging toward.
Grounded on
Win/loss intakeSite crawlPositioning grade

Beats a blank prompt. Personas a vibe coder invents are fiction. These are read off your real wins, losses, and the page you already ship.

COMPETE
Battle Card Kit
Per-rival rebuttals your reps can run on a call.
Grounded on
Competitor baselineDaily signalsWin/loss intake

Beats a blank prompt. Updated the moment competitor monitoring catches a move — not a static doc that's stale by the next quarter.

LAUNCH
Launch Kit
The ship-day playbook, fanned from one feature brief.
Grounded on
Strategic contextPositioning gradeVoice anchors

Beats a blank prompt. Carries your category, your contrast, and your voice into the launch — so it lands instead of reading like a changelog.

STORIES
Case Study Kit
Case-study frames with the evidence traced to source.
Grounded on
Win/loss intakeVoice anchorsStrategic context

Beats a blank prompt. Every claim links back to the deal note it came from — proof a buyer's trust filter survives, not a testimonial you wrote.

RESEARCH
Win/Loss Kit
Lost-deal notes turned into objection patterns and rebuttals.
Grounded on
Win/loss intakeCompetitor baselinePositioning grade

Beats a blank prompt. Compounding intel, not anecdotes: every closed deal sharpens the next pitch and the next audit.

ENABLEMENT
Release Notes Kit
Changelog turned into something a buyer actually reads.
Grounded on
Feature briefVoice anchorsPositioning grade

Beats a blank prompt. Reframes ship-list bullets as buyer outcomes in your voice — not a feature dump the LLM guessed at.

WRITING
Brand Voice Kit
The voice file your writers and your own AI tools read from.
Grounded on
Voice anchorsSite crawlStrategic context

Beats a blank prompt. Makes Stratridge the upstream source of record every other AI tool in your stack writes from — the cure for AI-flat copy.

STRATEGY
Content Gap Kit
What to ship next, ranked by the gap it closes.
Grounded on
Answer-engine probesAudit deltasCompetitor moves

Beats a blank prompt. Maps opportunities against your actual coverage gaps — not a generic content calendar a skill spins up blind.

HOMEPAGE
Homepage Kit
A reimagined homepage — full copy, section by section.
Grounded on
Audit findingsHomepage crawlVoice anchors

Beats a blank prompt. Rebuilds the whole narrative from your audit, not a single headline swap — the page, not the line.

DEMAND
Campaign Message Kit
The message brief your demand-gen team builds the campaign on.
Grounded on
Positioning gradeICP signalsVoice anchors

Beats a blank prompt. Owns the message upstream of the campaign — grounded in your positioning, ready for the demand team's own tools to ingest.

COMPARE
Comparison Kit
The public /vs/ page that wins the bake-off.
Grounded on
Competitor baselineWin/loss intakePositioning grade

Beats a blank prompt. The public-page twin of your battle card — built from real competitor data, not a feature grid pulled from their site.

BOARD
Board Report Kit
The signed quarterly read a CMO forwards to a board.
Grounded on
Audit historyAmend ledgerCompetitor signals

Beats a blank prompt. Reduces a quarter of monitoring to one forwardable page — the budget-line defense a vibe-coded skill can't assemble.

In depth · AI Visibility Kit

Five copy-ready outputs. For the citation layer the audit flagged.

When the audit's answer-engine read flags gaps, the Visibility Kit produces the fixes — generated from your own context, ready for a developer to ship the same week. Hand it over in the morning; ship by the afternoon.

Output 01
llms.txt

A generated llms.txt that tells the engines who you are, what you do, and which pages to cite — built from your own positioning.

Output 02
robots.txt diff

What's currently blocking the model crawlers, and the exact diff to fix it. Some teams discover they've been blocking GPTBot for a year.

Output 03
JSON-LD snippets

Structured-data snippets for the schema types LLMs lean on — Organization, Product, FAQ, Article — pre-filled with your data, ready to drop in.

Output 04
Homepage rewrite

Your H1 and intro paragraph rewritten for citation — high entity density, clear category framing, the answer the engines want to quote.

Output 05
Citation-gap briefs

For every category query the engines answered without you, a short brief on the page you should publish to take the citation back.

The spine

One source of truth. Every Kit reads from it.

Beneath the queue sits the strategic context — the document the whole company writes from. Category, audience, voice, proof, competitive contrast. Change a positioning pillar once, and the next Battle Card, the next Visibility brief, the next Launch playbook reflect it. No model freelancing, no hallucinated logos, no storyline drift between the homepage and the deck.

Frequently asked

Short answers.

What is a Kit?
A ready-to-ship deliverable the audit produces — one for each thing it finds, addressed to the person who ships it. The AI Visibility Kit hands to a developer; the Battle Card Kit hands to a rep; the Board Report Kit hands to a CFO. Each replaces a deck, a Notion page, or a request that would otherwise sit in someone's queue.
How is a Kit different from an AI writing tool?
An AI tool starts from a blank prompt and guesses at your category, buyer, and proof. A Kit starts from your audit — your real pages, your six-dimension grades, your wins and losses — so it reads like you wrote it, not like the internet. Same models, different starting line.
Which Kits are live?
All fourteen on the shelf. The AI Visibility Kit is the flagship — five copy-ready outputs for the answer-engine layer. Each Kit names the grounding it reads from and self-scores its confidence before you see it.
Does Stratridge auto-publish to my site?
No. We diagnose and prescribe. You ship. That separation is deliberate — the accountability for what goes live should sit with the human team that owns the message.
What does an Amend item actually look like?
A short ticket: the dimension affected, the page or asset, the quoted line, the recommended fix, severity, owner. When the fix calls for a Kit, the Kit is attached. The item lives until it closes — at which point the next re-audit verifies it landed.
What's in the AI Visibility Kit?
Five copy-ready outputs: a generated llms.txt, a robots.txt diff, JSON-LD snippets for the schema types LLMs lean on, your homepage H1 and intro rewritten for citation, and a brief for every category query the engines answered without you.
How does the strategic context get built?
Initially from your audit findings, your URL, and any deal notes you paste in. After that, you edit it directly. Every Kit reads from it; change a pillar once and the next Kit reflects it.

The audit is the fastest way
to find out.

Connect a URL. Get the full read on how your market sees you — free. Then decide whether the story they're finding is the one you meant to tell.