A low-touch competitor is one your buyer can sign up for on a Tuesday afternoon without talking to anyone — typically PLG or self-serve, often cheaper, often "good enough" for the first ninety days. The battle card you wrote for your enterprise rivals will not work here. Different physics, different objections, different exit ramps.
The standard card assumes a head-to-head bake-off. The low-touch card assumes the buyer already swiped a credit card and is now asking why they should rip it out.
If all three are low, walk away. The deal isn't there yet.
What the card has to do differently
Three things, in order. Get the order wrong and the rep loses the room.
The template
Six fields. One competitor per card. Update quarterly or when their pricing page changes — whichever comes first.
Low-Touch Battle Card
Six fields. Fill it for one competitor at a time. State persists in your browser; download the Word version when you're done.
Keep reading
Battle Card Template for Incumbent Competitors (Slow but Powerful)
A field-tested battle card template for selling against entrenched incumbents — where the product is dated but the relationships and switching costs are not
Battle Card Template for Feature Parity Situations
A worksheet for the deals where the feature grid ties. Build a parity battle card sales can run when the spec sheet stops being the argument
Battle Card Template for Feature-Shallow Competitors
A working battle card template for the competitor with fewer features who keeps winning deals on positioning, simplicity, or buyer fit
Battle Cards
Give your reps the exact rebuttal for every competitor — updated automatically.
Battle Cards generates per-competitor rebuttal kits grounded in your own positioning — not generic 'we're better because' copy. When Competitor Signals detects a material move, the relevant card updates automatically.
- ✓Per-competitor cards built from your own positioning
- ✓Auto-updates when competitors change their story
- ✓Built for live deals, not slide decks that rot in Drive