Insights
The Stratridge team will share their opinions, views, and analysis on B2B marketing and related areas.
The Stratridge team will share their opinions, views, and analysis on B2B marketing and related areas.
What CMOs should know about SEO
Jan 13, 2021
The Chief Marketing Officer (CMO) of an organization has a broad range of responsibilities. They will be strategically planning how the business can grow through innovation, product development, and customer experience. Within their day-to-day work, a CMO will try to stay away from the intricate detail an...
Using Social Media to amplify your message
Jan 13, 2021
Creating quality content has been a critical success factor for marketing teams in the last decade. The exponential growth of digital channels gives internet users an array of options, meaning brands that don’t engage with people will suffer at the hands of their competition. In 2020, stellar content...
Jan 13, 2021
Senior executives receive a barrage of communications from salespeople and marketers every day. Richard Branson, the founder of Virgin Group, reportedly receives up to 400 emails per day. While he responds to some himself, he uses assistants and appropriate people in the organization for the majority...
Jan 13, 2021
Amazon founder Jeff Bezos says, “a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Bezos’ company, the third-largest in the world on market value in the second quarter of 2020, is the most recognizable in the e-commerce space today....
Jan 13, 2021
Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so, companies need to ensure they are in the public eye. For the likes of Amazon or Facebook, with multi-billion dollar budgets, the world is their oyster when it comes to marketing and advertising possibilities....
Pitching to an analyst firm effectively
Jan 13, 2021
When an industry analyst wants to cover a brand or business, it is a good sign that the products and services are making an impact. A company that gets coverage in Gartner or Forrester promotes its value and credibility within a market or industry. The advantage a brand gains from coverage via an...
Why you should not cut marketing in a crisis
Jan 20, 2021
A crisis like the recent Covid-19 pandemic creates new and unexpected challenges for businesses. It is a time where senior teams must review budgets and strategies to ascertain any areas where they can save money. It is common for marketing activity to be one of the first cuts a business makes when...
Dec 08, 2022
The macroeconomic headwinds challenge many B2B (business-to-business) startups. Cuts in CAPEX (Capital Expenditure) spending, longer sales cycle, and smaller deal size are commonplace. And, the era of free money for growth at any cost is over – at least in this cycle. Startups are hunkering down,...
Positioning for Startups: A Fountainhead Strategy
Jun 04, 2023
As a startup founder, the success or failure of your business could, in part, depend on how well you can position your product or service. Positioning is a crucial aspect of a startup's marketing strategy that involves communicating your brand's unique value proposition to your target audience effectively. Pos...
Product-Led Growth Strategies for Startups
Jun 04, 2023
A Primer on Product-Led Growth Strategies for Startups. Building a startup is always challenging, and acquiring customers is one of the biggest hurdles. Traditional marketing and sales techniques can be effective, but they can also be expensive and time-consuming. This is where product-led growth (PLG) ...
Sep 02, 2023
One of the mistakes tech startups make is to focus on a laundry list of features to introduce their product. Generic phrases like "AI-powered," "API-Driven," "Microservices-based," "Enterprise-Scale," "End-to-End" et al. are commonplace. Positioning in the context of business refers to the strategic...
Sep 08, 2023
In my subjective opinion, and with a limited data set of what I encountered, the following are some great B2B sites. They excel in design, positioning, and communicating the core message. Agree? Disagree? Do you have other favorites? (There may be hundreds that I have not seen or heard.) Top B2B Web...
Emotionally Intelligent B2B Marketing
Oct 13, 2023
B2B Startup Marketing is typically a laundry list of features, functions, and technological mumbo jumbo. B2B startup marketers and founders tend to believe that B2B buyers are devoid of emotion and buy purely based on a set of quantifiable objectives. However, rational decision-making is a small part...
