Marketing
The Stratridge team will share their opinions, views, and analysis on B2B marketing and related areas. dsfdf
The Stratridge team will share their opinions, views, and analysis on B2B marketing and related areas. dsfdf
Marketing during Recession
Dec 08, 2022
The macroeconomic headwinds challenge many B2B (business-to-business) startups. Cuts in CAPEX (Capital Expenditure) spending, longer sales cycle, and smaller deal size are commonplace. And, the era of free money for growth at any cost is over – at least in this cycle. Startups are hunkering down,...
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Positioning for Startups: A Fountainhead Strategy
Jun 04, 2023
As a startup founder, the success or failure of your business could, in part, depend on how well you can position your product or service. Positioning is a crucial aspect of a startup's marketing strategy that involves communicating your brand's unique value proposition to your target audience effectively.
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Compelling Positioning
Sep 02, 2023
One of the mistakes tech startups make is to focus on a laundry list of features to introduce their product. Generic phrases like "AI-powered," "API-Driven," "Microservices-based," "Enterprise-Scale," "End-to-End" et al. are commonplace. Positioning in the context of business refers to the strategic...
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Emotionally Intelligent B2B Marketing
Oct 13, 2023
B2B Startup Marketing is typically a laundry list of features, functions, and technological mumbo jumbo. B2B startup marketers and founders tend to believe that B2B buyers are devoid of emotion and buy purely based on a set of quantifiable objectives. However, rational decision-making is a small part...
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