Budgeting

The Stratridge team will share their opinions, views, and analysis on B2B marketing and related areas. dsfdf

Why you should not cut marketing in a crisis

Jan 20, 2021

A crisis like the recent Covid-19 pandemic creates new and unexpected challenges for businesses. It is a time where senior teams must review budgets and strategies to ascertain any areas where they can save money. It is common for marketing activity to be one of the first cuts a business makes when...

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