Brand
The Stratridge team will share their opinions, views, and analysis on B2B marketing and related areas. dsfdf
The Stratridge team will share their opinions, views, and analysis on B2B marketing and related areas. dsfdf
How to build brand equity
Jan 13, 2021
Amazon founder Jeff Bezos says, “a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Bezos’ company, the third-largest in the world on market...
Read More...
Positioning for Startups: A Fountainhead Strategy
Jun 04, 2023
As a startup founder, the success or failure of your business could, in part, depend on how well you can position your product or service. Positioning is a crucial aspect of a startup's marketing strategy that involves communicating your brand's unique value proposition to your target audience effectively.
Read More...
Top B2B Websites
Sep 08, 2023
In my subjective opinion, and with a limited data set of what I encountered, the following are some great B2B sites. They excel in design, positioning, and communicating the core message. Agree? Disagree? Do you have other favorites? (There may be hundreds that I have not seen or heard.)
Read More...
