TLaaS

Thought Leadership as a Service

Empowering B2B and B2B2C firms with Thought Leadership and Compelling Content to drive Prospect and Client Engagement and Revenue.

Financial services

AI/ML

Emerging Tech

Business Services

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How it Works

  • Discover
  • Interview and discussions
  • Existing collateral review
  • Research
  • External research
  • Peruse analyst reports
  • Plan
  • Plan a calendar of posts
  • Publish
  • Publish the content on various media
  • Amplify reach
  • Refine
  • Iteratively refine with feedback and inputs from the client
  • Develop
  • Create content (Blog Post, Whitepaper, Lead Magnet, Social Image Posts, Tweets, etc.)
  • Measure
  • Measure engagement, interest, and response.
  • Repurpose
  • Repurpose in other formats
  • Repeat evergreen content

Our Approach to Thought Leadership:

Quality over Quantity.

Impact is more important than impressions.

Cohesive, Coherent, and Compelling.

Thematic around a Cluster of Semantic Keywords.

Treat the B2B audience with respect.

Repurpose content for various formats for reinforcement.

Strategic communications should enhance brand equity and positioning.

Experience and Expertise

We worked with several companies and individuals. Most of the content is ghost-written or work for hire. If required, we can provide specific samples.

Packages

Silver

Starter Package

Duration: Three Months

Blogs: 6 Blog Posts

Social Media Posts: 12 Image Posts

Video Interview: One 15-minute interview with the Founders or an Executive

Gold

Duration: Six Months

Blogs: 12 Blog Posts

Social Media Posts: 25 Image Posts

Video Interview: Two 15-30 minutes Video Interviews with the founders or an Executive.

Whitepaper: One long-form Whitepaper.

Sales Pitch Deck: Revamp with an outside-in Focus.

Platinum

High Impact

Duration: One Year

Blogs: 36 Blog Posts

Social Media Posts: 52 Image Posts

Video Interview:6-8 Videos Interviews.

Whitepaper:Two long-form Whitepaper.

Sales Pitch Deck: Revamp with an outside-in Focus.

Brochure: One Product datasheet or brochure.

Customer Case Studies:2-3 Customer Case Studies

Animated Explainer Video:Animated Explainer Video:

Other Offerings

Positioning and Messaging Strategy

Website Content

Marketing Strategy

Advertising (PPC)

Enterprise Internal Strategic Communications

  • Discover
  • Interview and discussions
  • Existing collateral review

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